How companies can use social media to their advantage

In a world dominated by social media, it cannot be ignored. Social media platforms such as Facebook, Twitter, Vine, YouTube, Pinterest and Instagram are a part of our daily lives in the modern era. Fewer people are reading physical copies of newspapers, with the youth consuming most of their media online. Social media is the main form of communication and sharing with one’s friends and community, making it a powerful tool for businesses to harness and use to their advantage. Here are some of the ways that companies are keeping up-to-date with technology and trends and making these...

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Social Media Tools: Hootsuite

If you are serious about social media marketing, you must find ways to maximise your efficiency on the various social networks, whether that be posting to them or reading what others have published online. Logging into each of your social networks in turn to post and to interact with others is a very wasteful exercise, and this is the issue social media tools such as Hootsuite address.   What is Hootsuite? Hootsuite is a third-party online application that allows you to post to all of your social media channels from one dashboard, and from which you can view and interact with what...

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Social Media Tools: SocialBro

As someone who uses social networks a lot in both a personal and professional capacity, it never ceases to surprise me just how bad and uninformative the UI (user interface) is for networks such as Twitter or Facebook. Whether it be through a browser on a desktop or an app on a mobile device, you will often find that you’re at least three or four clicks away from the information you’re looking for, and even then the functionality can be limited. This is why many social media practitioners favour third-party applications to access social networks and manage their social media...

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Can Klout help your online marketing efforts?

Whether we like it or not, we all care about our standing amongst our peers in one way or another. Am I taken seriously? Are my views well regarded? Do people think I am professional enough? These are questions and insecurities that many of us have experienced at some time or another, regardless of how confidently we present ourselves to the outside world. Well, now you have a way of empirically measuring your clout with Klout, an online algorithm platform that will tell you (and others) how influential you actually are when it comes to your online presence. Klout calculates your influence...

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Is social media free? Part 2: Using the social networks

In part 1 of this article, I examined how you are already paying to engage in social media conversations even before you sign up with the social networks. In this part, I’ll examine the hidden costs of using social networks, and offer some suggestions on how you can mitigate those costs. The common wisdom seems to be that it costs nothing to register with a social network and to successfully advertise on it.  Register, populate your profile, befriend the right people, post your content and the viral marketing fairies will do your work for you, saving you hundreds of pounds in traditional...

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Is social media free? Part 1: Before you get to social networks

One of the great ‘pull factors’ that has contributed to the boom of social network usage is that the majority of networks are free to use.  No monthly subscriptions or pay-as-you-go models; you just register all the details required in the mandatory fields, and away you go.  Nothing online is as simple as joining a website such as Facebook or Twitter, and this is another reason why so many of us now use these platforms – even those technologically challenged acquaintances of ours whom we least expected to receive a Facebook friend request from. It is therefore natural for many to assume that...

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