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Social Media Tools: Hootsuite

If you are serious about social media marketing, you must find ways to maximise your efficiency on the various social networks, whether that be posting to them or reading what others have published online. Logging into each of your social networks in turn to post and...

Social Media Tools: SocialBro

As someone who uses social networks a lot in both a personal and professional capacity, it never ceases to surprise me just how bad and uninformative the UI (user interface) is for networks such as Twitter or Facebook. Whether it be through a browser on a desktop or...

Can Klout help your online marketing efforts?

Whether we like it or not, we all care about our standing amongst our peers in one way or another. Am I taken seriously? Are my views well regarded? Do people think I am professional enough? These are questions and insecurities that many of us have experienced at some...