The internet is shifting to mobile – so you should too

In recent years, the internet’s shift to mobile has increased dramatically with the worldwide proliferation of smartphones and tablets putting an end to the days when everyone simply viewed the internet via a laptop or desktop PC or Mac. And with further innovations such as smartwatches and Google Glass now hitting the market, businesses have two choices: either adapt to this technological sea change and survive – or go under. What do I mean by ‘adapt’? Well, it’s no longer enough just to have a website for your business; you also need to ensure that it is mobile-friendly. If your website...

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Why professional website design pays dividends

In today’s predominantly internet-focused business world, the importance of having a commercial website that is inviting, efficient, purposeful and, above all, makes customers want to return, is huge. However, If you’re starting out in the progressive world of e-business and simply don’t know which direction to take with the design of your site, ticking all of the above boxes can be a rather daunting task, and thoughts concerning scrimping on the details might drift into one’s mind. As we will explain, ignoring these impulses is key to your site’s success. Take...

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The importance of professional web design

Whilst just about anyone can gain an online presence through a variety of social media apps, having a professional website is key for businesses and individuals who seek to make a high-quality impression upon their audiences. This is because your website will often be the first way that users encounter your business, and therefore it’s worthwhile investing some time into considering how the basic elements on the web page communicate to your audience.   Quality main content Making sure that the main content of a web page is of the highest quality is critical in ensuring that the site...

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Ten tips for perfecting your website in 2014 (Part 2)

In our previous post, we shared five tips on perfecting your website. This is the second part of the post with five more useful hints that, if you apply them correctly, will ensure that your website is more effective at communicating with your audience and generating business in 2014.   6. Optimise your copy What use is a website if nobody can find it? If your site is failing to rank in the search engines, make 2014 the year that you fully optimise your site’s copy. There are so many aspects of on-site optimisation to take into consideration that it can seem a daunting task, but...

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Ten tips for perfecting your website in 2014 (Part 1)

We all make new year’s resolutions – exercise more, drink less, cut down on fatty foods, etc. Such lifestyle changes are extremely difficult to stick to, which means that most new year’s resolutions end in failure. However, here’s a new year’s resolution for all you business owners out there, and hopefully it won’t be quite as hard to commit to: make 2014 the year where you perfect your company’s website! Here are five tips which will help you to optimise your site in terms of design, performance and compliance. We’ll provide another five tips...

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Why your business needs a responsive website

Technology is forever advancing, and never before have there been so many different devices that allow us to view the internet.  The web can be accessed through your mobile phone, tablet, laptop as well as your desktop computer, and we will soon be able to view the web on our watches and even our glasses as well!  This means that your website needs to be adapted to all of these different mediums. So the short answer to the title of this blog is yes, if you are serious about running a business, you really do need a responsive website. What is a responsive website? A responsive website is one...

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