The Full Media Ltd blog is regularly updated with news and thoughts on topics relating to our wide range of internet marketing services, from proofreading, editing and copywriting through to web design, SEO and social media. As well as featuring regular content written by the company’s MD Nick Jones, the blog also includes guest blogs by our colleagues and peers on topics they specialise in. We hope you enjoy reading our articles and we look forward to engaging with you in the comments section!
Whilst just about anyone can gain an online presence through a variety of social media apps, having a professional website is key for businesses and individuals who seek to make a high-quality impression upon their audiences.
This is because your website will often be the first way that users encounter your business, and therefore it’s worthwhile investing some time into considering how the basic elements on the web page communicate to your audience.
Quality main content
Making sure that the main content of a web page is of the highest quality is critical in ensuring that the site comes off as being authoritative, trustworthy and useful.
This can be achieved by ensuring that the language used is suitable for the content. Furthermore, spelling and grammar must be flawless, as mistakes will transmit a negative impression. News websites including Huffington Post will be under a great deal of pressure to deliver high-quality content under strict time limits as the slightest error would have a range of negative consequences.
One of the quickest ways to turn off a new user to your site is through a muddled navigation system. Most users will want to find their desired information quickly and easily without having to wade through multiple links.
If there are products available on your site, a clear menu and site map is imperative. A good tip is to look at how Mr Smith Casino place multiple gaming options in a way that is clear and attractively laid out on both desktop and mobile versions of the site. By placing a navigation bar at the top of the page, and a large range of games in an orderly format below, the user is quickly able to select their desired game with the minimum of fuss.
Websites are having to chase the lead established by apps. With the attention span of a user slipping faster than water through your hands, the navigation system implemented on a site could be crucial to its success.
It’s incredibly important for commercial sites to realise how the aesthetics of their web pages tie into their products. The use of attractive colours, fonts and images will all play a large part in the first impressions that people have of your site. Bad fonts and colours can alienate a potential new customer within a split second. First impressions count, so if the general market trend is changed, moulding your brand around what is en vogue can be effective.
A good example of this is the interior design team behind Material Lust. They have a website that instantly transmits a modern and sleek feel to accompany their products. The distinctive use of unique fonts and a simple yet effective monochrome colour scheme works wonders in providing a clear and contemporary presentation of their company.
Finally, it may be obvious, but it’s essential to ensure that everything on your website works. Broken links (check here) and neglected content will all create a harmful impression of your company. So in order to avoid this, try and keep supplementary content such as links to other sites to a minimum, and make sure that any copyright information on the bottom of the page displays the current year.
There are a number of free tools available to help webmasters with under-the-bonnet work, but the cosmetics should come from customer feedback and following the market trends.
In September last year, Full Media made an exciting foray into the world of indie publishing with my first book, Gagged and Bound. Since then the book has exceeded our expectations, having gained 45 positive reviews on Amazon.co.uk and frequently been a Best-seller in the Puns & Wordplay category.
To continue the momentum and with Red Nose Day 2015 just around the corner, we’ve decided to do donate all profits from the book to Comic Relief for the next month (from February 13 to Red Nose Day on March 13).
The profit from each book is around 95p for the paperback and £1.13 for the ebook (although it varies slightly depending on the country you order it from).
If you would like to support Comic Relief and have a laugh while doing it, you can read the first few pages of the book for free on Amazon, and even if you don’t find the book funny, you could buy it and give it to a friend or relative who will! The money will still go to Comic Relief.
Gagged and Bound is a riotous, rapid-fire collection of over 500 original dad jokes and one-liners written by Full Media’s pun-loving MD, Nick Jones.
A mixture of witty one-liners, playful puns and dubious dad jokes, coupled with some great visual gags illustrated by American artist Tiffany Sheely, Gagged and Bound will leave you grinning like a maniac – so best not to read it while travelling on public transport.
To buy the joke book and support Comic Relief, click here! Many thanks!
Our first title is a joke book written by myself, entitled Gagged and Bound – A book of puns, one-liners and dad jokes, and it’s available to buy in both paperback and as an eBook on Amazon.
At first this might seem like a departure from my main profession as a proofreader, but actually it’s my love of words that led me to write it. Most of the jokes are puns, and it’s rather therapeutic to indulge in wordplay when your job requires you to read so much, as it gives you a creative outlet. Sometimes the jokes are even inspired by what I’m proofreading!
As well as experiencing the thrill of seeing my own book for sale online, there is another exciting aspect to this venture into publishing. It has taught me a lot about the process of self-publishing a book, which is surprisingly simple these days with platforms like Amazon’s CreateSpace providing POD (print on demand) services. Gone are the days when authors had to buy a load of their own books and post them to buyers – now you just upload your document and book cover to CreateSpace and the book will appear on Amazon (and few things in life will match the feeling you get when you first see it on there!).
A sequel to Gagged and Bound is already half written, and we’re also planning a very different book for people looking to get into proofreading. Both will be released in 2015 at some point, so watch this space!
With the digital age well and truly upon us, it seems that we are using our faithful smartphone apps to help us run our lives nowadays. If you’re a little out of the loop when it comes to apps, however, you may find that the vast app market out there can actually improve your day to day life. Here are just a few apps that are hot in 2014 and will make your day a whole lot better.
Whether you’re a superman or woman or just need to seriously work on re-organising your life, Wunderlist is the app for you. It’s a funky ‘to-do list’ app which helps you to categorise all the important facets of your life, from arranging when to pay your bills to when to pick the kids up from school, grocery lists and more. What’s more, you can also share your to-do lists with friends, so you’ll always be on top of your day-to-day tasks and can coincide with others.
If you are serious about social media marketing, you must find ways to maximise your efficiency on the various social networks, whether that be posting to them or reading what others have published online. Logging into each of your social networks in turn to post and to interact with others is a very wasteful exercise, and this is the issue social media tools such as Hootsuite address.
What is Hootsuite?
Hootsuite is a third-party online application that allows you to post to all of your social media channels from one dashboard, and from which you can view and interact with what others have posted.
Hootsuite can be accessed via a web browser on any device connected to the internet. It can also be accessed through dedicated apps for the various mobile operating systems, although the functionality of the apps is more limited and restricted to certain social networks (see below). (more…)
We have some more exciting news to share! Following Full Media Ltd’s recent win at the Scoot Headline Awards, we are thrilled to announce that we were then put forward for the National Business Leader Awards 2014, which recognises UK companies that lead by example – and, earlier this week, we were informed that we were among the winners of this prestigious award.
As someone who uses social networks a lot in both a personal and professional capacity, it never ceases to surprise me just how bad and uninformative the UI (user interface) is for networks such as Twitter or Facebook. Whether it be through a browser on a desktop or an app on a mobile device, you will often find that you’re at least three or four clicks away from the information you’re looking for, and even then the functionality can be limited.
This is why many social media practitioners favour third-party applications to access social networks and manage their social media exchanges, rather than relying on the official site or official mobile application of the network in question. For an overall one-stop shop to manage all my social networks, I personally favour HootSuite, but even that has its limitations (and occasional annoying glitches). Therefore other tools are needed by professional marketers, and my personal favourite for assessing the performance of my Twitter accounts is SocialBro. (more…)
In a previous blog entry we explored and explained Klout, an online algorithm that assesses a person’s online influence based on their interactions and posts on the internet and via social media in particular. While Klout remains a controversial measure of success, it is something than many put great store by, and this means that anyone who is serious about their online marketing should make some effort to improve their Klout score.
For example, since I started curating Full Media Ltd’s online presence with Klout in mind, I have seen our score jump 13 points. This has led to Full Media Ltd being listed among Marketme’s Top 100 Social Media agencies based in the UK; a list that is generated using Klout as the sole metric. (more…)
On Monday, we travelled to the awards ceremony, held at Millbank Tower in London, having been shortlisted for the award earlier in the year. The event was attended by companies from all over the country, ranging from small independent businesses such as hairdressers and letting agencies to large national companies.
Starting a business is an exciting time. You’ve made the decision that you can and want to do it, the sales are there ready to be taken and you just want to get going. This blog has already explored the importance of branding for any new enterprise, but the cornerstone of that process is choosing a name for your new venture.
Getting the name right for your business is key to your immediate and longer-term success. It is what will be used to professionally identify you by your customers, prospective clients, other businesses and your competitors. Choosing the right name for your business doesn’t automatically guarantee professional success, but getting it wrong can be catastrophic.
Here are 7 points to consider when naming your business: